„Passion attracts us, just like a magnet. We are drawn to passionate people, to those who live their lives to the full, who pulsate with energy. Within your passion lies your true strength. The more you emanate your passion for life, the more irresistible you become to others. You have the power to create a fulfilling life. You have the power to live a life devoted to a higher cause. That power lies in your passion! “
Guided by the fact that passion (be it spiritual, physical, emotional) is our main driving force, we have decided to establish an award «GORKI LIST FLAME OF PASSION», given in December every year, to public figures who inspire us with their approach to life, work, and love.
Kafka once said that „people torn up by passion can also fully appreciate the pleasures of life“. So, it is no wonder we associate passion with successful people and their lives, no matter how we measure success.
Because it is creative, it moves, it needs, it desires, it’s incomplete, it’s insatiable, it strives to perfection, it redefines itself over and over again…
Why Gorki list?
Because Gorki list tells a story of great passion and enthusiasm, it is a driving force to us, the creators…
In order for those awarded „Gorki list the Flame of Passion“to justify the slogan of the brand “ONE AND ONLY”, the imperative was that members of the jury should come from the media and consist of persons who are in close contact with Serbian public on daily basis, and who, together with their colleagues, most objectively and with PASSION, could propose the laureates, give their judgements and award the prizes.