The mysterious campaign WHO IS JEDINI PRAVI FOR ME? began with provocative billboards on noticable locations throughout Serbia, where many artists, among them Katarina Radivojevic and Konstantin Kostjukov ask themselves who is for them the only one real (jedini pravi). For days it was speculated about what brand was first able to link these two artists who rarely accept the engagements of this type. Some passers-by thought it was a new play, and then with the same concept and the question appeared the musician Vukasin from the popular band Ire Fm, the director Irena Fabri, DJ Alexandra Duende and actor Miodrag Radonjic. Common to all these artists is that they are talented, passionate people with different profiles and generation. After weeks of mysterious campaign, JEDINII PRAVI … GORKI LIST gave the answer to the question from the billboard at a gala celebration on the 25th floor of the Usce, at which this leading bitter launched a new limited edition series.